Keyword Phrase Analysis

The words that you use to describe yourself and your services are not necessarily the words that prospective clients would Google as they try to find you.

An effective search marketing campaign, regardless of whether it is organic search, paid search, blogging, or affiliate marketing starts with proper identification and analysis of the semantics and laymen’s terms that your targetd clients would use to find you.

An effective keyword analysis is critical to your successful start. This is accomplished first by listening, understanding, brainstorming and research. The research is often conducted via a control PPC campaign for a limited amount of time within a defined budget.

Page optimization is defining, creating, and using your designated keywords within the critical components and tags of your website. Typical tags and places would be your <title> tag, <h1> <h2> <h3> header tags, <strong> tags, ordered lists, and unordered lists. <META> description tags are not used by search engines to find you, however, they do repeat this information in the search engine results page, which increases your conversion rate, or the likelihood that a searcher will click on your link. Little things like this are all part of Page Optimization and go a long way towards getting you ranked in your desired keywords.

Online Public Relations

In traditional public relations, the goal is to create awareness and get written about in a positive way in publications that influence your potential clients.

In other words, a traditional PR agent will develop relationships with journalists who cover your industry. Publicists will then put out press releases and make phone calls in an attempt to get these journalist to write a positive story about you. The end result is free publicity and word-of-mouth marketing.

Likewise, Online Public Relations (OPR) involved contacting webmasters, bloggers, online journalists, associations, and other people who have online influence and working to build solid relationships with these people.

The ultimate goal is the same: to encourage these people to write about you, reference your company, products, or website, and most importantly, create a link from their website to yours using your most important keywords as their anchor text.

Affiliate Marketing

Affiliate marketing programs involve paying commissions to independent marketers, contractors, bloggers, and webmasters to include banners, advertisments, and well-defined links from their website to yours. The goal, of course, is to encourage their website visitors to become your website visitors. Affiliate marketing programs involve:

• Establishing accounts with aggregators
• Developing creative banners and ads
• Conceiving ad copy to communicate your offer
• Determing the appropriate fees for conversion
• Establishing analytics to verify successful leads
• Creating and publishing an affiliate marketing policy
• Developing solid relationships with affiliates

For more information, guidance, expertise, or services with online marketing, keyword phrase analysis, online public relations, or affiliate marketing, please contact Blake Newman at Artists Cafe.