Ecommerce is for everybody

  1. Help the consumer find what they are looking for as easy and relevant as possible
  2. Engage in micro-targeting, define a narrowly focused niche
  3. Exercise personalization, create dynamic, relevant marketing
  4. Identify your customer when they return
  5. Maintain a history of their purchases
  6. Cross sell complimentary products
  7. Make recommendations based on past buying decisions
  8. Create a Click-to-Call button fir big ticket items
  9. Exercise affinity selling, make recommendations
  10. Allows consumer reviews to enable and empower the community to correct and verify producer claims
  11. Help people make choices
  12. People crave information, give it to them, be transparent
  13. Put samples out there, let people sample your work