75% of All Consumers Start Their Research Online

Please review the following articles:

1. Accenture Case Study
2. Bazaar Voice Statistics
3. Internet Retailer

By the way, I found these articles by Googling, “% consumers research online before shopping”.

So, I do believe that being proactive about making sure that your website ranks high on search engines should be part of your overall branding, public awareness, publicity, marketing and advertising campaign.